This layout is the favorite among specialty retailers because it enables maximum creativity, is easily changed and updated, and fosters an exploratory shopping experience.Ī free-flow store design creates open sightlines throughout the store, making your wall space highly visible and poised for display features. (Source: Vendhq)Ī free-flow retail store layout uses different display types throughout the store, and there is no set path, allowing customers to shop freely.
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Cons: Difficult to update displays, can lead to browsing rather than buying, does not maximize floor space, frustrating for customers in search of something specificįree-flow Floor plans use many diverse display types to create an open shopping experience.Pros: Engaging shopping experience, guided shopping path, high product exposure, customizable.Best for: Maximize wall space and lead shoppers along a set pathway.Commonly found in: Apparel and accessory stores, toy stores, homewares, kitchenware, personal care, specialty stores.A loop floor plan works well for most types of small retail stores, such as apparel and accessories, toys, homewares, kitchenware, personal care, and specialty products. However you design it, a loop floor plan surrounds customers with product displays on outer walls and allows for all types of creative display variations in the center of the store. With a loop plan, the central part of the store can utilize a grid or free-flow layout (which we cover below) or even a mix of the two. Loop floor plans are highly customizable and provide an excellent base for combining layouts too. Other displays and fixtures are placed throughout the space to guide customers’ shopping paths. In a loop floor plan, the perimeter walls are highly visible and can feature all types of wall and shelving displays. A loop store layout features a defined pathway throughout the store, which exposes customers to every item on display. (Source: WordPress)Ī loop floor plan, sometimes called a racetrack layout, creates a more guided shopping experience than a grid or free-flow floor plan. Loop store floor plans create a circular path for customers to follow. Cons: Unimaginative, moving things around can lead to frustrated customer, difficult to feature new products, can stimulate rushed shopping behaviors.Pros: Easy to navigate, can accommodate high foot traffic, established merchandising techniques, encourages browsing, maximize product space, fosters customer familiarity.Best for: Shelf-stocked goods such as books, toys, specialty foods, hardware, and homewares.Commonly found in: Grocery, big box, and convenience stores, retailers requiring a lot of shelf-stocking space.However, due to this familiarity, the grid layout tends to impart a grab-and-go experience. Since you find grid layouts in most grocery, big box, and convenience stores, they create a familiar feel among shoppers, and allow for easy navigation.
Plus, they offer plenty of endcap and feature wall exposure for promotional items and seasonal products.
Grid layouts are easy for customers to navigate and store owners to categorize. Grid layouts are great if you have a lot of merchandise, as they maximize every inch of available floor space, including the corners.
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Grid floorplans offer a convenient and space-effective way to shop.Ī grid floor plan, also called a straight layout, is a floor plan that uses a grid-like arrangement to create a series of parallel aisles and displays. On the other hand, boutiques typically use more creative layouts that allow businesses to highlight different products.Ĭhoose a floor plan that works for your business, and helps you maximize your profits and create a positive customer experience. The type of layout you use depends on your space, the shopping experience you are trying to create, and the products you sell.įor example, grocery stores usually use grid layouts because they are predictable and efficient to navigate. Large or small, most retail stores use one of six basic types of retail store layouts: grid, loop, free-flow, diagonal, forced-path, and angular.
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By creating a layout plan, retailers can strategically direct shoppers to high-priority products, drive impulse sales, manage customer flow, stay organized, and create a positive customer experience.Ĭontinue reading to learn how to create a sales-driving retail store layout in seven steps, or download our e-book to read later:ĭownload Free Store Layout Checklist 1. Having a deliberate retail store layout is important for maximizing revenue for brick-and-mortar stores.
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